The evolution of multi-media campaigns, and in particular the rise of digital marketing, makes for exciting times for the industry, increasing revenue opportunities for advertisers and their clients alike. But it also brings challenges. Selling, creating and executing different types of inventory means involving multiple departments across a single campaign, each managing multiple tasks. A…
DetailsWe recently returned from the NAB conference in Las Vegas, which was – once again – a fantastic event. We thoroughly enjoyed the opportunity to see a lot of old friends and long term clients and meet many new faces, as well as getting to see some of the incredible developments going on around the industry.…
DetailsWe’re delighted to announce that Astro Radio will be implementing our MediaSales Suite to centralize and manage revenue and traffic operations across all of its 11 brands. Astro Radio will enjoy a comprehensive media management platform that includes Proposal generation, Traffic and Billing, and post-campaign Analytics, with plans to later add Customer Relationship Management and Creative/Production…
DetailsNew clients, Miracle Channel needed to automate their program and underwriting scheduling so they could continue to grow their ministry. The channel had been doing all of their scheduling manually using Excel worksheets to track program and underwriting commitments before manually loading the media content to the playout system. But as success continued to grow,…
DetailsCommunicorp Media owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media, and maintains some of the largest independent radio networks in Ireland. No wonder then that they needed a robust, comprehensive media management solution to keep track of inventory and streamline workflows across their enterprise. And…
DetailsLocal Voice, a media company that includes award-winning journalists, talented creatives, marketing consultants and broadcast professionals has selected Wedel Software to be their media management partner for a faster, more personalised service for its clients. “We are excited to partner with a company that is genuinely interested in understanding the distinct facets of our business in order…
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