The digital advertising industry is booming, and nowhere has seen such an incredible rise than in podcast advertising, which generated an estimated $479.1 million in revenue in 2018 and – according to a recent report from the Interactive Advertising Bureau (IAB) and PwC – is expected to produce more than $1 billion by 2021 in…
DetailsWe are delighted to welcome Karina Gómez to the Wedel team as our Client Support Manager for our US and Latin American clients. Karina is an experienced computer engineer and admits to being passionate about all-things-TECH. She’s held a number of senior security, network and project management roles for both Telecomm and Datacenters, bringing a broad expertise and…
DetailsThere are so many exciting developments coming up for Wedel Software in 2020. And we’re expanding to France! Oui, France! We’re always seeking to develop our products in line with client needs and so we’re delighted that Francophone countries will now be able to enjoy using Wedel Software in their native language. This capability will be rolled…
DetailsThe evolution of multi-media campaigns, and in particular the rise of digital marketing, makes for exciting times for the industry, increasing revenue opportunities for advertisers and their clients alike. But it also brings challenges. Selling, creating and executing different types of inventory means involving multiple departments across a single campaign, each managing multiple tasks. A…
DetailsWe recently returned from the NAB conference in Las Vegas, which was – once again – a fantastic event. We thoroughly enjoyed the opportunity to see a lot of old friends and long term clients and meet many new faces, as well as getting to see some of the incredible developments going on around the industry.…
DetailsWe’re delighted to announce that Astro Radio will be implementing our MediaSales Suite to centralize and manage revenue and traffic operations across all of its 11 brands. Astro Radio will enjoy a comprehensive media management platform that includes Proposal generation, Traffic and Billing, and post-campaign Analytics, with plans to later add Customer Relationship Management and Creative/Production…
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