Wedel Software is excited to add the Leighton Broadcasting to the growing list of entrepreneurial broadcasters mastering the convergence of traditional and digital media by implementing Wedel’s Media Sales suite, supporting them with managing on-air inventory and digital assets for their 27 broadcast stations and related websites.

Leighton Broadcasting CEO Bob Leighton explains why making the change from Wide Orbit to the Wedel Software MediaSales Suite made sense for their stations, “We began contemplating a new traffic system two years ago to better handle the emerging needs in the radio industry.   We wanted a system dedicated to radio with functionality to handle not only our traffic but also non-traditional sales which include digital and events.  We found the features, workflow and overall functionality built into Wedel Software fit our needs perfectly.”    

Welcome to the Media Sales family!

Would you like to learn more about what Wedel can do for your business? Please get in touch!