Harnessing the power of the podcast

The digital advertising industry is booming, and nowhere has seen such an incredible rise than in podcast advertising, which generated an estimated $479.1 million in revenue in 2018 and – according to a recent report from the Interactive Advertising Bureau (IAB) and PwC – is expected to produce more than $1 billion by 2021 in…

Details

Our team is growing!

We are delighted to welcome Karina Gómez to the Wedel team as our Client Support Manager for our US and Latin American clients. Karina is an experienced computer engineer and admits to being passionate about all-things-TECH. She’s held a number of senior security, network and project management roles for both Telecomm and Datacenters, bringing a broad expertise and…

Details

Développements nouveaux ? Mais oui!

There are so many exciting developments coming up for Wedel Software in 2020. And we’re expanding to France! Oui, France! We’re always seeking to develop our products in line with client needs and so we’re delighted that Francophone countries will now be able to enjoy using Wedel Software in their native language. This capability will be rolled…

Details

What a year! Our 2019 roundup

As 2019 draws to a close, we thought it was the perfect time to roundup all of the latest developments we’ve made to the MediaSales suite – and that’s a lot! Linear – Digital convergence First up, we’ve developed ad insertion technologies for both Digital and Linear. This allows media companies to sell digital campaigns…

Details

A new way to execute flawless multi-media campaigns

The evolution of multi-media campaigns, and in particular the rise of digital marketing, makes for exciting times for the industry, increasing revenue opportunities for advertisers and their clients alike. But it also brings challenges. Selling, creating and executing different types of inventory means involving multiple departments across a single campaign, each managing multiple tasks. A…

Details

Welcome, Leighton Broadcasting!

Wedel Software is excited to add the Leighton Broadcasting to the growing list of entrepreneurial broadcasters mastering the convergence of traditional and digital media by implementing Wedel’s Media Sales suite, supporting them with managing on-air inventory and digital assets for their 27 broadcast stations and related websites. Leighton Broadcasting CEO Bob Leighton explains why making…

Details