¡Bienvenidos, TVN!

¡Estamos encantados de poder compartir que TVN, la red premier de televisión y radio de Panamá se ha convertido en nuestro cliente más reciente! TVN ha elegido implementar la Suite Media Sales y Traffic de Wedel Software para todas sus plataformas – radio, digital y televisión. El Director Comercial de TVN, Carlos Chamorro, nos comentó,…

Welcome to new client, TVN!

We are delighted to share that TVN, Panama’s premier television and radio network has become our newest client! They have chosen to implement Wedel Software’s Media Sales and Scheduling Suite across every platform – radio, digital and television. TVN’s Commercial Director, Carlos Chamorro told us, “We’re excited to integrate Wedel Software into our operations at…

Harnessing the power of the podcast

The digital advertising industry is booming, and nowhere has seen such an incredible rise than in podcast advertising, which generated an estimated $479.1 million in revenue in 2018 and – according to a recent report from the Interactive Advertising Bureau (IAB) and PwC – is expected to produce more than $1 billion by 2021 in…

Our team is growing!

We are delighted to welcome Karina Gómez to the Wedel team as our Client Support Manager for our US and Latin American clients. Karina is an experienced computer engineer and admits to being passionate about all-things-TECH. She’s held a number of senior security, network and project management roles for both Telecomm and Datacenters, bringing a broad expertise and…

Podcast

Powerful Medium. Powerful Solution.Harness the power of the Podcast via the Media Sales Suite. An easy way to bundle sales on podcasts – from creating the proposal and managing content, right through to scheduling and accessing direct insights on campaign KPI’s. And that’s not all. Wedel Software enables publishers to include Podcast, Terrestrial Radio, Display…

Développements nouveaux ? Mais oui!

There are so many exciting developments coming up for Wedel Software in 2020. And we’re expanding to France! Oui, France! We’re always seeking to develop our products in line with client needs and so we’re delighted that Francophone countries will now be able to enjoy using Wedel Software in their native language. This capability will be rolled…

What a year! Our 2019 roundup

As 2019 draws to a close, we thought it was the perfect time to roundup all of the latest developments we’ve made to the MediaSales suite – and that’s a lot! Linear – Digital convergence First up, we’ve developed ad insertion technologies for both Digital and Linear. This allows media companies to sell digital campaigns…

A new way to execute flawless multi-media campaigns

The evolution of multi-media campaigns, and in particular the rise of digital marketing, makes for exciting times for the industry, increasing revenue opportunities for advertisers and their clients alike. But it also brings challenges. Selling, creating and executing different types of inventory means involving multiple departments across a single campaign, each managing multiple tasks. A…

Welcome, Leighton Broadcasting!

Wedel Software is excited to add the Leighton Broadcasting to the growing list of entrepreneurial broadcasters mastering the convergence of traditional and digital media by implementing Wedel’s Media Sales suite, supporting them with managing on-air inventory and digital assets for their 27 broadcast stations and related websites. Leighton Broadcasting CEO Bob Leighton explains why making…