Introducing Wedel Software

Specialists in media information systems that offer something extra. From traffic and billing to CRM, business intelligence and more, we’ve got it covered.

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A tailored solution, off the shelf

A basic product that already provides a complete solution, easily adaptable and responsive to the individual needs of your business
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The benefit of experience

With a combined track record of more than 80 years working across the full spectrum of media, you’ll work with a team who knows your business inside and out.
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International perspective, local knowledge

Active in more than 25 countries we have a good overview of the media industry worldwide, but with key knowledge specific to local markets.
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Flexible and agile

The structure of our company – a focused core team which is scaled up as required – makes us extremely responsive. Improvements and customisation can be made without delay.

Wedel Software: Our Vision

The way advertising is bought and sold is constantly evolving, and we make sure our products do too.

Our customers’ demands are changing all the time. The need to find a media sales solution that can keep pace with technology and shifting market focus has never been greater. Our approach has always been to create solutions and field a team which is flexible and adaptable, providing the answer to our customer’s challenges today, and in the future.
Combined years of experience

Our integrated suite of products

MediaSales Traffic

A powerful and flexible Traffic and Billing solution designed for local, national and international radio and television businesses.

MediaSales CRM

Goes further than most CRM solutions, providing complete integration with all administrative and sales processes.

MediaSales Quote

Quick and easy generation of sales proposals and automated authorisation offer complete streamlining of the sales process.

MediaSales Analytics

Transform real time data into insights via customised reporting functions. Take your Business Intelligence to the next level.


We want to hear more about the challenges you’re facing and see how we can help. Please get in touch to arrange a telephone call with our team so we can understand your needs and share our insights.

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Upcoming events

Radiodays hits Asia for the first time in 2019!

Everyone knows Radiodays Europe very well, after all it the largest international radio conference in the world, one we’re always excited to attend. Brand new for 2019 though,  is Radiodays Asia which will be held in Kuala Lumpur on 27-29 August. Details are still under wraps, but we’ll definitely be there – and we hope you will be too!

For more information and updates on the event, check the Radiodays Asia homepage

Join us in Amsterdam for IBC 2019!

We’re always delighted to catch up with clients and friends on home turf, so we’re already looking forward to being back in Amsterdam for IBC in September 2019. Following on from 2018’s fantastic event, where more than 1400 industry professionals got together to reflect on the impact of change on the media, entertainment and technology scene, we’re sure that next year will be another one not to miss. With the theme, ‘Shaping the future together’, you can expect a great line-up of speakers covering all the hottest topics, and an impressive collection of exhibitors (Wedel Software among them of course) who’ll introducing the very latest developments to help media companies thrive.

Register your interest and sign up for updates here

See you in Amsterdam!

NAB takes Radioshow 2019 to Dallas, Texas

Radioshow by NAB is the ultimate destination for the movers and shakers of radio. Attendees can enjoy exclusive access to the information, power players and development opportunities hard to find anywhere else. With fantastic content covering the most important topics in radio today,  to the  opportunity to check out the exhibition and talk to the developers who are helping to shape the future of radio (yes, we’ll be there too!) – you don’t want to miss this one!

You can find more information and get updates on the Radioshow website.

Hope to see you in Dallas!


Latest News

Welcome onboard, Astro Radio!

We’re delighted to announce that Astro Radio will be implementing our MediaSales Suite to centralize and manage revenue and traffic operations across all of its 11 brands.  Astro Radio will enjoy a comprehensive media management platform that includes Proposal generation, Traffic and Billing, and post-campaign Analytics, with plans to later add Customer Relationship Management and Creative/Production…

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A big welcome to new client, Miracle Channel!

New clients, Miracle Channel needed to automate their program and underwriting scheduling so they could continue to grow their ministry. The channel had been doing all of their scheduling manually using Excel worksheets to track program and underwriting commitments before manually loading the media content to the playout system. But as success continued to grow,…

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Welcome to our new client, Communicorp!

Communicorp Media owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media, and maintains some of the largest independent radio networks in Ireland. No wonder then that they needed a robust, comprehensive media management solution to keep track of inventory and streamline workflows across their enterprise. And…

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Where to reach us

Worldwide Contact information

We have offices througout the United States and a global presence