Introducing Wedel Software

Specialists in media information systems that offer something extra. From traffic and billing to CRM, business intelligence and more, we’ve got it covered.

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A tailored solution, off the shelf

A basic product that already provides a complete solution, easily adaptable and responsive to the individual needs of your business
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The benefit of experience

With a combined track record of more than 80 years working across the full spectrum of media, you’ll work with a team who knows your business inside and out.
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International perspective, local knowledge

Active in more than 25 countries we have a good overview of the media industry worldwide, but with key knowledge specific to local markets.
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Flexible and agile

The structure of our company – a focused core team which is scaled up as required – makes us extremely responsive. Improvements and customisation can be made without delay.

Wedel Software: Our Vision

The way advertising is bought and sold is constantly evolving, and we make sure our products do too.

Our customers’ demands are changing all the time. The need to find a media sales solution that can keep pace with technology and shifting market focus has never been greater. Our approach has always been to create solutions and field a team which is flexible and adaptable, providing the answer to our customer’s challenges today, and in the future.
Combined years of experience

Our integrated suite of products

MediaSales Traffic

A powerful and flexible Traffic and Billing solution designed for local, national and international radio and television businesses.

MediaSales CRM

Goes further than most CRM solutions, providing complete integration with all administrative and sales processes.

MediaSales Quote

Quick and easy generation of sales proposals and automated authorisation offer complete streamlining of the sales process.

MediaSales Analytics

Transform real time data into insights via customised reporting functions. Take your Business Intelligence to the next level.


We want to hear more about the challenges you’re facing and see how we can help. Please get in touch to arrange a telephone call with our team so we can understand your needs and share our insights.

Let’s talk!

Upcoming events

Radiodays Europe 2023

We’ll be showcasing our cutting-edge solutions at Radiodays Europe 2023! Join us at Booth #12 where we’ll be sharing all the latest on our Traffic and Billing system. We will also be introducing our innovative ad sales platform Adthos, which is taking the audio advertising industry by storm!

As an added bonus you can catch our founder Raoul Wedel speaking as part of the ‘How AI and synthetic voice meet audiences today’ session to be held on the final day at 10am. Don’t miss it!

We’ll also be available for one-to-one meetings to discuss your needs in more detail, just click below to schedule an appointment!

See you in Prague!

NAB 2023

We are excited to announce that we’ll be showcasing our products during NAB 2023 in Las Vegas!  Come by our hospitality suite at The Wynn hotel and learn more about what we’ve been up to. There will be news on our Traffic and Billing solutions, as well as the chance to get to know Adthos, our innovative ad sales platform that is taking the audio advertising industry by storm!

Book your appointment here:

See you in Las Vegas!

Latest News

We are growing (even more!)

Are you the multi-tasking talent with a broad interest and affinity with software? Then this might be something for you!  Client Services Manager Job Responsibilities First Line Support Desk Convert customer feature requests into development tickets Scheduling, preparing and leading meetings with new and existing customers Assist Project Managers, Implementation Specialists and Sales in their…

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We are growing!

Are you an established and seasoned Sales Manager in the Media industry (Advertisers, Agencies and broadcasters)? Then this could be something for you.   As an astute networker, you’re able to both bring your own network and also build deep relationships within and across industry sectors.  You know how to both motivate and challenge a team…

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Where to reach us

Worldwide Contact information

We have offices throughout the United States and offer a truly global presence