Introducing Wedel Software

Specialists in media information systems that offer something extra. From traffic and billing to CRM, business intelligence and more, we’ve got it covered.

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A tailored solution, off the shelf

A basic product that already provides a complete solution, easily adaptable and responsive to the individual needs of your business
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The benefit of experience

With a combined track record of more than 80 years working across the full spectrum of media, you’ll work with a team who knows your business inside and out.
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International perspective, local knowledge

Active in more than 25 countries we have a good overview of the media industry worldwide, but with key knowledge specific to local markets.
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Flexible and agile

The structure of our company – a focused core team which is scaled up as required – makes us extremely responsive. Improvements and customisation can be made without delay.

Wedel Software: Our Vision

The way advertising is bought and sold is constantly evolving, and we make sure our products do too.

Our customers’ demands are changing all the time. The need to find a media sales solution that can keep pace with technology and shifting market focus has never been greater. Our approach has always been to create solutions and field a team which is flexible and adaptable, providing the answer to our customer’s challenges today, and in the future.
Combined years of experience

Our integrated suite of products

MediaSales Traffic

A powerful and flexible Traffic and Billing solution designed for local, national and international radio and television businesses.

MediaSales CRM

Goes further than most CRM solutions, providing complete integration with all administrative and sales processes.

MediaSales Quote

Quick and easy generation of sales proposals and automated authorisation offer complete streamlining of the sales process.

MediaSales Analytics

Transform real time data into insights via customised reporting functions. Take your Business Intelligence to the next level.


We want to hear more about the challenges you’re facing and see how we can help. Please get in touch to arrange a telephone call with our team so we can understand your needs and share our insights.

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Upcoming events

Radio Show 2017: 5-8 September, Austin

It should come as no surprise that we’ll be at The 2017 Radio Show – “The ultimate destination for the movers and shakers of radio”! Stop by and say hello, we’ll be at Booth 323! The 2017 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held […]

IBC 2017

15-19 SEPT 2017
RAI Convention Centre, Amsterdam
IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. 

Latest News

Strengthening our US operation with a new hire

We are very happy to announce that Jeff Kimmel has joined the company as President of Sales for North America. Jeff will be supporting our existing US clients, and further developing our growing portfolio of regional and national accounts. With a background in media spanning more than 25 years, Jeff brings with him extensive experience…

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New products for 2017

We’re always working to develop new modules or features to give customers of our MediaSales suite extra advantages. And this year we already have two new products to offer them.   MediaSales Optiplan is a powerful tool that uses data extracted from rating services to provide audience insight and help plan effective campaigns.   MediaSales…

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Radio Days event

In March, Radiodays Europe will this year be held at Amsterdam’s RAI conference centre. The much anticipated Radio Night party will this year take place at one of Amsterdam’s hotspots ‘Hotel De Goudfazant’ in the north of the city. Wedel Software has arranged some special transport to get a select number of guests to the…

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Australian Clients

We’ve been present in Australia for many years, and this year we’re happy to have recently welcomed a few more clients. Content and entertainment business, Croc Media provides TV, Radio, Online & Events, producing brand funded broadcasting & publications. Sydney-based 2SER (which stands for Sydney Educational Radio) operates community radio station, 2SER-FM, and related media…

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Where to reach us

Worldwide Contact information

We have offices througout the United States and a global presence