Introducing Wedel Software

Specialists in media information systems that offer something extra. From traffic and billing to CRM, business intelligence and more, we’ve got it covered.

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A tailored solution, off the shelf

A basic product that already provides a complete solution, easily adaptable and responsive to the individual needs of your business
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The benefit of experience

With a combined track record of more than 80 years working across the full spectrum of media, you’ll work with a team who knows your business inside and out.
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International perspective, local knowledge

Active in more than 25 countries we have a good overview of the media industry worldwide, but with key knowledge specific to local markets.
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Flexible and agile

The structure of our company – a focused core team which is scaled up as required – makes us extremely responsive. Improvements and customisation can be made without delay.

Wedel Software: Our Vision

The way advertising is bought and sold is constantly evolving, and we make sure our products do too.

Our customers’ demands are changing all the time. The need to find a media sales solution that can keep pace with technology and shifting market focus has never been greater. Our approach has always been to create solutions and field a team which is flexible and adaptable, providing the answer to our customer’s challenges today, and in the future.
Combined years of experience

Our integrated suite of products

MediaSales Traffic

A powerful and flexible Traffic and Billing solution designed for local, national and international radio and television businesses.

MediaSales CRM

Goes further than most CRM solutions, providing complete integration with all administrative and sales processes.

MediaSales Quote

Quick and easy generation of sales proposals and automated authorisation offer complete streamlining of the sales process.

MediaSales Analytics

Transform real time data into insights via customised reporting functions. Take your Business Intelligence to the next level.


We want to hear more about the challenges you’re facing and see how we can help. Please get in touch to arrange a telephone call with our team so we can understand your needs and share our insights.

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Upcoming events

Registration is now live for Proclaim 19

Proclaim 19, the NRB International Christian Media Convention, will be held March 26-29, 2019, in Anaheim, California. This jam-packed, four-day event connects, equips, and edifies thousands of Christian communicators. The 2019 event sees an impressive panel of speakers, and offers the opportunity to get up to speed on the latest in communication technology  –  including the newest developments from Wedel Software, naturally.

Registration is now open,  you can reserve your space here

We look forward to seeing you in Anaheim!

Radiodays Europe 2019: 'Sound Matters - The Future of Audio'

Radiodays Europe was born almost a decade ago in response to the need for the European industry, public and private, to come together to discuss the new media challenges, across borders. It has since grown to become the most important annual conference for radio professionals with 1500 participants from 62 countries.

But Radiodays Europe is not only the largest international radio conference in the world. It’s also leading the way by being forward looking, with high quality content, great speakers and a huge programme with over 120 speakers in 55 sessions over 2.5 days. In addition, there’s the exhibition, with 60+ exhibitors showcasing services for broadcasters, among them – of course – Wedel Software.

The next event will next take place on 31 March – 2 April 2019 at the Swiss Tech Convention Centre, located in Lausanne on the EPFL campus.

You can register for the event here

We’ll see you in Lausanne!

Viva Las Vegas! Join us at the NAB Show 2019

The NAB Show is back again in April 2019, with an incredible line up of speakers, events and exhibitors. An event where ground-breaking technology is unveiled, innovative solutions are displayed and game-changing trends are exposed. Prepare to explore aisle after aisle of awesome tech, cool gear, smart software, capable cloud solutions and limitless ideas and inspiration. Only here can you roll-up your sleeves and be hands-on with the products, services and people driving the future of content.

And of course, Wedel Software will be there and ready to introduce our newest developments. Make sure you come and find us!

You can register for the NAB Show here

Radiodays hits Asia for the first time in 2019!

Everyone knows Radiodays Europe very well, after all it the largest international radio conference in the world, one we’re always excited to attend. Brand new for 2019 though,  is Radiodays Asia which will be held in Kuala Lumpur on 27-29 August. Details are still under wraps, but we’ll definitely be there – and we hope you will be too!

For more information and updates on the event, check the Radiodays Asia homepage

Latest News

Welcome to new client Local Voice!

Local Voice, a media company that includes award-winning journalists, talented creatives, marketing consultants and broadcast professionals has selected Wedel Software to be their media management partner for a faster, more personalised service for its clients.  “We are excited to partner with a company that is genuinely interested in understanding the distinct facets of our business in order…

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Strengthening our US operation with a new hire

We are very happy to announce that Jeff Kimmel has joined the company as President of Sales for North America. Jeff will be supporting our existing US clients, and further developing our growing portfolio of regional and national accounts. With a background in media spanning more than 25 years, Jeff brings with him extensive experience…

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New products for 2017

We’re always working to develop new modules or features to give customers of our MediaSales suite extra advantages. And this year we already have two new products to offer them.   MediaSales Optiplan is a powerful tool that uses data extracted from rating services to provide audience insight and help plan effective campaigns.   MediaSales…

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Radio Days event

In March, Radiodays Europe will this year be held at Amsterdam’s RAI conference centre. The much anticipated Radio Night party will this year take place at one of Amsterdam’s hotspots ‘Hotel De Goudfazant’ in the north of the city. Wedel Software has arranged some special transport to get a select number of guests to the…

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Where to reach us

Worldwide Contact information

We have offices througout the United States and a global presence